Nearly 75% of all marketing is done online. Manufacturing companies are aiming at utilizing digital marketing to promote their products and services.
The area of digital marketing is in itself divided into so many other categories.
Whether you are a company or a person who wants to learn more on digital marketing here are some of those categories and tips to help you succeed in each;
1. Optimize your websites
Search engine optimisation is a tool that is widely used in digital marketing.
It involves improving your website and your content online to improve visibility upon a search result and in turn, bring in traffic.
Search engine optimisation is broadly categorised into four different types;
· On-page SEO
These include optimising content within your own website that will generate higher rankings.
For instance, optimising title tags, meta description, and keywords.
· Off-page SEO
These are the activities done outside your website to increase organic traffic. For example blog
· Technical SEO
Some of the best practices in technical SEO include increasing website processing speeds.
Website processing speeds are largely determined by your web hosting provider or your website server.
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The best tip to succeed in search engine optimization is to ensure you are applying for all three. Ensuring the type of content you post out there handsome aspects of on-page optimization, onstage and technical issues.
A combination of all three does wonders in bringing in organic traffic.
2. Email marketing
The way email Marketing works is that you get people to subscribe to your content through using their emails. You will then get a subscriber list to which you shall be sending promotional content or any update on your products.
Email Marketing can be a very successful way to market. Remove the most successful companies that have been able to maintain a fan base through their email is Bath and body works.
So many of their customers have been converted to purchase products because of their massive email campaigns.
The key is to get as many people as possible to subscribe to your email lifting and constantly update them with the letters marketing your products.
The game-changer here is to create content that hooks your subscribers and encourages engagement.
3. Influencers outreach
You must have probably had one of your favorite social media influencers try to convince or influence you to buy something.
One of the simplest guides to digital marketing is to reach out to influences to help you promote products.
What you need to understand is that you need to identify the right influencer.
This is one of the greatest mistakes most marketers make when reaching out to influencers.
You don’t want to reach out to an influencer in the Tech industry and convince them to promote your beauty products.
Is not logical and chances are high that it will backfire and not bring any traffic because a majority of their audience are interested in tech projects rather than beauty products.
4. Paid advertisement
Sometimes you may have to spend money to make money.
The quickest way for your products and content to stand out on the internet is to pay.
Essentially there are two main and competing types of paid digital advertising;
Pay per click essentially means be an Advertiser based on the number of clicks the content gets. So if an advertiser advertises your content to 1000 people but only 100 people click on the advertised link, then you will only pay the 100 clicks.
Pay per impression means you shall be paid based on how many people view the advertisement that is and how many people clicked or followed up on the advertisement.
When you sit down to choose which one to go for, what truly matters is what you are after.
If you are a new brand and you want to bring the word out there and raise awareness to people not necessarily having them buy your products, payment per impression is the best option.
If you’re after making a sale, payment per click is the best form of digital advertisement to go for.
Forget all those a thousand ways to succeed in digital marketing tips you see online.
What I have outlined above are the four main forms of digital marketing followed by tips on how to succeed in them.